Navigating a company crisis requires employees to have specific communication skills that enable them to both protect the brand and empathize with customers. These skills largely determine whether a business will recover from a crisis.
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Customer behavior is a mixed bag. No matter what they get, employees need to know how to handle every scenario.
Companies today face two important questions:
• How can I ensure the success of my team, my organization, and myself during difficult times?
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• How do I get the support I need, and how can I effectively support others?
The secret to success boils down to what we’ll call “Nurturing Communication.”
Celeste Headlee offers 10 ways to have a better conversation.
